(Coneflower) The ‘deluxe’ series of Double Scoop™ Echinacea is putting on a show. Recently Improved, The Double Scoop™ series features better branching, increased flower count, and blooming near the same time as the ever-popular single coneflower series the Sombreros™. Echinacea DOUBLE SCOOP™ ‘Watermelon Deluxe’ features hot pink flowers with a near-black eye right after it starts to open. Standing 22-24 inches tall and creating an upright mound spreading up to 20 inches wide is the perfect size for borders of mid garden. Planted in full sun locations, Echinacea DOUBLE SCOOP™ ‘Watermelon Deluxe’ likes to be grown in well-drained, fertile soil, Once established, coneflowers are a drought-tolerant perennial. Hardy in zones 4-9, DOUBLE SCOOP™ ‘Watermelon Deluxe’ blooms early summer through fall. We do recommend deadheading to prolong the blooms. Coneflowers are a deer-resistant perennial that attracts butterflies and pollinators to the garden. Plant in mass or mix with other coneflower colors and varieties for an impressive show of color in your garden or landscape.